Welcome to Rolling Red Ranch

We raise our animals to create a great beef product.  Although we have some beautiful, registered animals, we are not in the 'show' side of business.  When we sell any breeding stock, it is with this in mind.  Our customers are in beef production as well.  

We respect our animals and treat them as partners.  We try to reduce stress during any handling of them.  Our cattle roam and graze on large pastures with plenty of bermuda, bahia, and local grasses and water sources.  We do not raise our animals in pens or barns; if an animal is being fed out, he has plenty of pasture to roam.  

NATURAL IS BETTER.  PERIOD.  

What does this mean to a seedstock buyer?  We raise our offspring on their mommas and pasture.  We do not creep or bulk feed any animal on our ranches. Sure, that means our EPDs (weaning weights and yearling weights) will be somewhat moderately placed; but it also means that you are getting a true picture of the breed.  When you buy an animal from us, she will not 'fall apart' on you when you take her home because she will not have been falsely bulked or fattened up for sale.  She will know how to forage her intake for maintenance and won't turn down hay or protein cubes in the winter.  

What does this mean to a steer buyer?  It means you know what you are getting.  Our steers are raised to 12-14 months on pasture before sale.  They are primarily grass fed, although they do receive some protein cubes during the winter when the protein in the forage drops.  We have protected their natural stomach biome as much as possible and kept them healthy and happy.  They are not pre-maturely fattened or falsely bulked from hormone implants or bulk feeds.  No unnatural hormones will be passed on to you and your family.  And you get to choose how they are finished.

By offering yearling plus cattle, we leave our steer buyer the option to choose how they finish their steer or meat heifer.  Most cattle in the U.S. are sold off after weaning and immediately get placed on bulk feed to reach a slaughter weight.  By the time it gets placed for sale at your local meat counter, you do not know what you are truly getting unless you opt for the pricier USDA CERTIFIED "GRASS FED/GRASS FINISHED" or "GRASS FED/GRAIN FINISHED" labels.   If you don't choose those labels, the meat is higher in unhealthy fats, low in antioxidants and Omega-3s and are low in conjugated linoleic acids (the good fats) due to the way they were raised prior to slaughter.   R) steers are raised longer on grass to develop those good fats before finishing.  Remember too that your local grocer meat is sourced from feedlots that often use hormone implants to increase pounds.  I'm not a fan of having growth hormones passed on in the meat my family eats, and I want our buyers to have the option to pass it by.

We DNA 100k chip our registered purebred Charolais, Hereford, and Black Brangus herds.  You will know their genetic potential.  They will be parent-verified, tested for HORN/POLL, if applicable, and free of any known potential carrier issues.  We FIRMLY believe in selling CLEAN certificates and giving our seedstock buyers as much information as possible to make informed decisions.   

Whether we are offering meat steers or replacement females or bulls, we raise animals on our ranch longer.  So, here's the deal: 

Steers are not sold before yearling.  We raise our steers longer on grass pastures to give you a shot at healthier, more natural meat.

Replacements are not sold before 18 months AND we do not breed our heifers before 17 months.  In the registered breed world, calving ease is an extremely important EPD.   Much of that EPD has to do with choosing a LBW bull, but I firmly believe that it has as much to do with letting a heifer mature longer before breeding her.  Many folks in this industry start breeding a female at the first signs of puberty.  If that works for them, great.  However, it has been my experience that a first-time heifer is better off all around if you give her more time to mature.  She will usually independently calve (wider hips, larger pelvic floor) AND more importantly, she makes a much better mother.  A few of many examples:  A little more maturity in a heifer means she won't be struggling to forage and lactate when her teeth are turning over at around 2 years.  She is less likely to walk off away from her calf undefended.  She is given more time to learn herd dynamics (babysitting rules, watching the experienced mommas) and so forth.  

Bulls are not sold before 18 months.  Waiting for an appropriate level of maturity prior to offering a bull gives you a better chance to see the true phenotype of the un-bulked bull.  We do not bulk feed to make them look good early.  I have seen too many bulls for sale at a young age with a baby face, awkward teenage body, and chubby and lazy from the bulk feed load.  I personally don't like it, so I don't offer it.  You will also get a more accurate result from their BSE.